Emily has spent the past decade building and refining a sports science model within a relatively small department, working primarily with men’s and women’s soccer and volleyball. Alongside her role at Marquette, she also contributes to U.S. Soccer in a high-performance capacity.

In this conversation, we explore one of the most pressing challenges in applied sports science: how do you simplify complex data streams so they become actionable for coaches and meaningful for athletes?

From acute:chronic workload ratios and GPS monitoring to return-to-play frameworks and Power BI dashboards, Emily shares how she transformed “expensive toys” into effective performance tools.

She discusses the importance of visualisation, collaboration with data engineers, humility in decision-making, and why the “eyeball test” still matters in a world driven by wearables and AI.

For practitioners working in elite sport, or those building systems within constrained environments, this episode offers practical insight into making sports science more impactful, not just more complex.

In this episode you will learn:

• How to simplify GPS and workload data for real-world application
• Why acute:chronic workload ratios are a framework — not a solution
• How to build effective data visualisations that coaches actually use
• The difference between “expensive toys” and performance tools
• How to structure phased return-to-play models with clear definitions
• Why collaboration with data engineers and academics can transform departments
• How to educate athletes in an era of AI, social media and misinformation
• Why patience and long-term development still matter
• How to adapt sports science systems in the transfer-portal era
• Why relationships remain more important than technology

About Emily Jacobson
Emily Jacobson is the Assistant Director of Sports Performance at Marquette University, where she has worked for the past 10 seasons. A former Marquette women’s soccer student-athlete, she now oversees sports science and performance systems across multiple programmes, with a particular focus on soccer and volleyball.

She has helped develop load monitoring models, return-to-play protocols and data visualisation systems that integrate GPS, velocity-based training, force plates, motion capture and body composition analysis.

In addition to her work at Marquette, Emily serves as a network employee within U.S. Soccer’s high-performance department.

Her approach combines applied performance coaching, collaborative analytics, and a strong emphasis on education and athlete relationships.

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Stan’s journey spans the Brisbane Broncos in the NRL, Queensland Rugby Sevens, and now five seasons embedded within the Bulldogs’ high-performance programme, including a PhD focused on contextualising tracking data beyond simple load metrics.

This episode moves beyond “distance covered” and “top speed” to examine how sports science actually influences coaching decisions, athlete development, injury management, and tactical execution. From peak demand analysis and real-world decision-making under fatigue, to AI readiness and workflow efficiency, this is a grounded, practitioner-led conversation about where elite sport is really heading.

In this episode you will learn:

• Why contextualising tracking data matters more than collecting more of it
• How to compare peak training demands to peak match demands
• The role of vision and video in translating data for coaches and players
• How to build buy-in when athletes aren’t “numbers learners”
• The balance between availability and performance in weekly competition cycles
• How interdisciplinary decision-making works inside an AFL club
• Why isolated fatigue “flags” can be misleading
• How gym-based physical development can be directly tied to on-field outcomes
• The importance of soft skills in high-performance environments
• Where AI realistically fits (and doesn’t fit) in elite sports science

About Stan Parker
Stan Parker is a Sports Scientist with the Western Bulldogs in the AFL. He has previously worked with the Brisbane Broncos and Queensland Rugby Sevens, building experience across multiple elite sporting codes in Australia.

Stan is also completing a PhD focused on the contextualisation of tracking data in team sports, exploring how movement patterns and peak demands can better explain performance impact rather than serving purely as load monitoring tools.

He is particularly interested in bridging the gap between data analytics, coaching vision, and real-world performance application.

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Richard Graves is joined by Brendan Fahrner, formerly Head of Sports Science at the South Sydney Rabbitohs, and previously a long-serving performance staff member at Richmond Football Club during one of the most successful periods in AFL history.

Across a career spanning AFL and NRL, Brendan has worked inside premiership-winning programs, navigated the evolution of GPS and performance analytics, and seen firsthand how elite sport has shifted from data accumulation to data translation.

In this conversation, he strips back the noise around technology and shares why soft skills, trust, and clarity of message ultimately drive performance outcomes. From simplifying GPS dashboards to building credibility with senior coaches, Brendan offers a grounded, practical perspective on what actually moves the needle in team sport.

He also speaks candidly about practitioner burnout, self-worth, and why sustainability in high performance careers is just as important as physical robustness in athletes.

This episode will resonate with sports scientists, S&C coaches, performance managers and aspiring practitioners looking to build impact in elite environments.

In this episode you will learn

• Why high performance is more about relationships than periodisation
• How to build trust quickly when entering a new club environment
• The importance of simplifying data for coaches and athletes
• How to align performance metrics with a coach’s game model
• Why most GPS reports contain too much irrelevant data
• How to identify the few variables that truly influence coach perception
• Practical strategies for athlete-centric monitoring in squad settings
• The crossover principles between AFL and NRL performance environments
• How to translate analytics into language players understand
• Why self-care and professional boundaries matter in elite sport
• The importance of valuing yourself as a practitioner

About Brendan Fahrner
Brendan Fahrner is a high performance practitioner with extensive experience in elite Australian sport.
He began his career in the early adoption phase of GPS in the AFL, working with Richmond and later Geelong during a period of sustained premiership success. He spent the majority of his career at Richmond Football Club, contributing to three premiership titles and multiple finals campaigns.
Most recently, Brendan worked in the NRL with the South Sydney Rabbitohs, applying performance principles across codes and leading athlete monitoring and sports science integration within rugby league.
He has developed a strong reputation for simplifying complex performance data, building trust with athletes and coaches, and creating athlete-centred systems in high-pressure team environments.

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If you’ve ever wondered how a club without the financial muscle of Europe’s giants consistently outperforms bigger teams, beating Nottingham Forest away, winning at Celtic, and challenging at the top of the Danish Superliga, this conversation tells you exactly how they do it.

Niklas is a rare blend of passion, creativity and evidence-based practice. His presentation at a recent Catapult event had the entire room hooked, and this episode delivers the same energy. From dismantling traditional GPS limitations to redefining how football teams train for micro-actions, set pieces, and physical dominance, Niklas pulls back the curtain on the processes driving Midtjylland’s success.

This episode goes deep into the real-world application of sports science, the balance between data and intuition, and why sometimes the most powerful competitive advantage is simply learning to “solve problems without money.”

Things You Will Learn

• Why FC Midtjylland’s entire model is built on “solving problems without money” and how data gives them a competitive edge.
• How Niklas and his team dominate set pieces using Trackman technology and detailed ball-flight analytics.
• Why GPS alone is blind to football’s most important movements, and how inertial data captures the micro-actions that matter.
• How to use accelerometers, gyroscopes and magnetometers to measure real football movement quality.
• The truth about injury “prediction,” why we still don’t know athletes’ limits, and why subjective data is often your most valuable input.
• How to balance analytics with player feelings, coaching intuition, and the “eyeball test.”
• Why communication, not technology, is the biggest challenge when coaching staffs change.
• Practical ways to design training exercises that actually transfer to match actions (including why traditional rondos may be overrated).
• How to create buy-in across departments in fast-moving environments with shifting coaching teams.
• Why the best decisions come from leading with data first, then layering coaching opinions on top.

About Niklas Virtanen
Niklas Virtanen is the Head of Sports Science at FC Midtjylland, one of Europe’s most forward-thinking football clubs and pioneers in data-driven performance.
From Finland’s Jyvaskyla to the top of the Danish Superliga, Niklas has carved out a journey defined by curiosity, relentless learning, and a willingness to challenge traditional methods. Starting his career as a physiotherapist, he transitioned into coaching, performance, and ultimately sports science — where he discovered his passion for practical, applied, football-specific methodology.
At Midtjylland, Niklas plays a central role in integrating data, performance analytics, inertial technology and coaching processes. His approach blends scientific rigour with real-world applicability, always anchoring decisions in the question: “Does this help the players perform?”
He collaborates closely with coaches, mental performance staff, physios, analysts, and leadership teams, shaping a holistic performance culture built around trust, objective data, and constant communication.
Niklas is known across the professional football community for his high energy, creativity, authenticity, and his commitment to pushing the boundaries of what sports science can be. You’ll often find him speaking to — and learning from — industry leaders such as Chris Barnes and Paul Balsom, who he credits with encouraging him to explore unconventional ideas, test them in the real world, and build evidence from the ground up.
He shares many of these insights on LinkedIn, where he’s become a respected voice for modern performance practitioners.

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In this week’s episode, host Richard Graves sits down with Daniel Booth, a performance coach who’s worked inside elite teams (Watford FC, Ealing Trailfinders), across Olympic sprint programmes, and independently with top athletes, to unpack one of the hottest debates in high performance:
Should athletes stick strictly to club schedules, or can personal trainers/physios/dietitians add an edge without adding risk?

Drawing on experience from football, rugby, and Olympic sport, Daniel explains why tensions flare (mismatched philosophies, poor communication, asset ownership), what great collaboration looks like in the real world, and how high-performing organisations formalise outside support without losing control.

What you’ll learn

• The real source of conflict between club performance/medical staff and external coaches, and how cross-sport thinking challenges “that’s how we’ve always done it.”
• A practical collaboration model: who shares what, when, and how (weekly data drops, post-match/flight recovery notes, and a single “central coordinator” to integrate inputs).
• Risk vs. reward in load management: why living on the “edge” drives adaptation, and how to avoid double-loading athletes after intense sessions.
• Contracts done right: how some teams formally write approved externals into player agreements and set clear, shared calendars.
• International duty realities: why centralised models in rugby/cricket often outperform football’s fragmented approach, and what football can copy now.
• Case studies that translate: lessons from LeBron/Mancias and Mahomes/Stroop—how season-long regen blocks and role clarity reduce noise and improve availability.
• Social media pitfalls: why chasing a “brand” erodes trust, and how word-of-mouth and discretion still win in elite environments.

About Daniel Booth
Daniel Booth is a performance coach with 10+ years’ experience across elite football (Watford FC), rugby (including Ealing Trailfinders), and Olympic sprint programmes, as well as work with Warner Bros. Discovery. Now operating independently, he partners with clubs and national teams to deliver athlete-centred programming and is formally written into several Premiership rugby player contracts to act as the central performance coordinator, integrating club, country, and external inputs. Daniel’s approach blends cross-sport best practice, honest communication, and low-ego, data-led decision-making focused on availability and longevity.

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• ​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
• ​ Improve Your Athletes' Performance
• ​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
• ​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

Key Takeaways:

• The demands of working with multiple teams (youth and women's) and how to manage a busy schedule with double sessions and varied player needs.

• How Luke has transitioned from youth football to overseeing elite programs and the impact this shift has had on his approach.

• The importance of relationship-building with players and how that can drive successful strength and conditioning programs.

• How to balance individual player needs with team goals and ensure each player develops both physically and mentally.

• Insights into technology in football, including GPS and force plates, and how Luke utilises these tools for player development and injury prevention.

• The role of context in understanding performance metrics and why raw numbers don't tell the full stoy.

• A glimpse into the day-to-day operations of a high-performance sports science department and the constant evolution of methods to support athletes at different stages of their careers.

Tune in to hear about Luke’s strategies for success and his journey from youth football to professional football in Australia!

About Luke Harris:
Luke Harris is the Head of Strength & Conditioning and Sports Science at Adelaide United Football Club, where he oversees the physical development and performance of both the youth and women's teams. With a strong background in sports science, Luke transitioned from working with youth teams to managing elite programs, bringing a wealth of experience in player development, recovery strategies, and the integration of advanced technologies like GPS and force plates. Known for his approachability and focus on building strong relationships with players, Luke is dedicated to balancing team goals with the individual needs of athletes, ensuring they progress physically and mentally at every stage of their career. His work continues to shape the future of football at Adelaide United, where he is deeply involved in both on-the-ground performance and long-term athlete development.

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​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

Listeners will learn:

• The global trends shaping the future of sports science, including data integration and AI
• Why the best teams often do the basics exceptionally well
• Common mistakes when adopting performance tech – and how to avoid them
• How Catapult’s wearable and video technologies are being used to save time and unlock deeper insights
• What really makes a great sports scientist in today’s high-performance environment

Chris also shares practical advice for aspiring practitioners, highlighting the importance of communication, cultural fit, and the ability to simplify complex data to drive better decision-making.

Whether you're working in pro sport or just entering the field, this episode is packed with wisdom from someone who’s helped scale one of the most widely used performance platforms in the world.

About Chris Polley
Chris Polley is Catapult’s Vice President of Customer Success, formerly Senior Director of Sport Science, based in Victoria, Australia. Over the past 11 years at Catapult, Chris has played a pivotal role in scaling the team from its start-up beginnings to a global fixture, now supporting over 4,400 teams across 128 countries. He leads a diverse squad of approximately 55 sports scientists across 16 nations, delivering post-sales support, global training, analytics best practice, and insights-driven performance strategies. With a strong academic grounding, including published research on activity profiling in elite lacrosse and rugby forwards, Chris brings both scientific rigour and real-world expertise to Catapult’s wearable and video technology suite

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​ Learn Quicker & More Effectively
​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

Key discussion points include:

• How advanced analytics are transforming rugby from traditional 'brute force' approaches to data-driven decision making
• The crucial role of contextualising performance data for meaningful insights
• Latest innovations in player safety technology, including smart mouthguards for concussion detection
• Unique considerations in women's rugby performance monitoring and injury prevention
• The future of sports technology in broadcasting and fan engagement

Whether you're a sports scientist, coach, or performance analyst, this episode offers valuable insights into how technology is shaping the future of rugby at all levels. May shares candid perspectives from both sides of the fence - as a former player and now a technology leader - making this a must-listen for anyone interested in the intersection of sports science and professional rugby.

About Tom May
A former international rugby player with an illustrious playing career spanning nearly two decades, Tom May brings unique insights from both sides of the professional rugby world. After making his debut in 1999 and playing at the highest levels of the sport, Tom has successfully transitioned into the sports technology sector. Now serving as Head of Global Rugby at Catapult Sports, he combines his extensive playing experience with a passion for advancing rugby through technology and analytics. His dual perspective as both a former player and technology leader makes him uniquely qualified to bridge the gap between traditional rugby culture and its data-driven future.

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SIGN UP NOW: https://bit.ly/SFSepisode241

​ Learn Quicker & More Effectively
​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

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