Heather has been part of the UNLV athletics staff since 2016, first joining as Assistant Director of Strength and Conditioning before moving into sport science and later being promoted to Assistant Athletics Director for Sports Science in 2024.

In this episode, Heather shares how UNLV has built a sport science model from the ground up, why data should inform rather than dictate decisions, and how practitioners can create real buy-in across coaches, athletes, strength and conditioning, sports medicine, nutrition and psychology.

The conversation explores the realities of working in collegiate sport, from the impact of the transfer portal to the challenge of supporting athletes when timeframes are shorter and rosters are constantly changing. Heather also discusses the importance of female athlete data, the risks of over-relying on wearable technology, and why return-to-play decisions must go beyond timelines and basic fitness markers.

Throughout the episode, Heather brings the conversation back to one core principle: sport science is still about people. Data matters, technology matters, and AI may help practitioners work more efficiently, but the human side of performance remains central to everything.

In this episode you will learn

• How Heather transitioned from collegiate soccer player to strength and conditioning coach, and then into sport science
• Why UNLV built its sport science model around being “human first”
• How to use data as an input rather than treating it as the final answer
• Why coach buy-in is easier when practitioners build trust and show value over time
• The challenges of applying male-dominated performance data to female athletes
• How the transfer portal has changed long-term athlete development in collegiate sport
• Why wearable technology can support performance but also create “analysis paralysis”
• How UNLV approaches return to play using performance outputs, not just timelines
• Why AI can support information gathering and efficiency, but cannot replace human judgement
• The importance of speaking the language of other disciplines in a high-performance team

About Heather Farmer
Heather Farmer is the Assistant Athletics Director, Sports Science at UNLV. She has been with UNLV since 2016, initially working in strength and conditioning before moving into sport science leadership. Her work focuses on integrating data-informed approaches across the high-performance team while keeping the individual athlete at the centre of the process.

Before her career in performance, Heather played soccer at the University of North Alabama, where time spent rehabbing from injury and working in the weight room helped shape her interest in high-performance sport. She later worked across multiple sports as a graduate assistant at Lindenwood University before joining UNLV.

At UNLV, Heather has helped grow sport science into a foundational part of the athletics department, working closely with coaches, athletes and interdisciplinary support staff to create a model that fits the needs of the university, rather than copying what works elsewhere.

FREE 7d SCIENCE FOR SPORT ACADEMY TRIAL

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​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
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​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

John describes himself as a “gypsy of sport” driven by curiosity, problem-solving, and a deep interest in what actually moves the needle in elite performance. From his early days in football and rugby to supporting drivers in the most intense performance environment in global sport, John shares how his thinking has evolved beyond programmes and protocols, towards relationships, skill execution, and consistency under pressure.

The conversation explores how elite performers prepare for the biggest moments, why world-class athletes are “uncommonly consistent,” and how performance staff can better integrate physical, technical, and psychological elements to support athletes when it matters most. John also lifts the lid on working in motorsport, a sport decided by millimetres, milliseconds, and mental control, and reflects on burnout, travel fatigue, and managing performance across relentless global calendars.

This is a thoughtful, experience-led discussion for practitioners working at the top end of elite sport, as well as anyone fascinated by what separates the very best from the rest.

In this episode you will learn

• Why elite performance is ultimately a people business, not a programming problem
• How working across multiple sports shapes better decision-making as a performance coach
• What “uncommon consistency” really looks like in world-class athletes
• Why skill execution, not physical capacity, often determines success at the highest level
• How performance staff can influence athletes who don’t need to listen to them
• Lessons from Formula One on pressure, precision, and decision-making under fatigue
• How interdisciplinary teams can improve performance communication in real time
• Practical insights into managing burnout, travel, jet lag, and long competitive calendars

About John Noonan
John Noonan is a performance coach and sports scientist with over two decades of experience working across elite sport. His background includes roles in professional football, rugby league and union, Winter Olympic sports, and long-term work within Formula One.

Now the founder of Noonan Performance, John works with elite athletes and teams to improve performance through smarter physical preparation, better communication, and a strong emphasis on skill execution and decision-making under pressure. He is known for his relationship-led approach, his ability to work across disciplines, and his focus on solving the right performance problems.

FREE 7d SCIENCE FOR SPORT ACADEMY TRIAL

SIGN UP NOW: https://bit.ly/SFSepisode241

​ Learn Quicker & More Effectively
​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research