Across a career spanning five decades, Simon has experienced the game as both a player and manager, from an era of bacon sandwiches before training and beers on the team bus, through to the GPS data, individualised programmes and specialist performance departments that are now part of everyday professional football.

This week, Richard Graves sits down with Simon to discuss how that transformation has changed the way players train, recover and prepare for matches, and how his own approach to management has evolved alongside it.

Simon explains what he wants from sports science practitioners as a manager, why information has to be relevant rather than simply available, and why data should always be understood within the context of what actually happened on the pitch.

They also explore one of the challenges facing modern performance teams: finding the right balance between objective data and a coach's experience. Simon discusses why high-speed running is one of the metrics he pays particular attention to, how physical data can influence team selection during congested schedules, and why he has never wanted his training sessions to be dictated entirely by the numbers.

Drawing on his experiences in English football and coaching overseas, Simon also explains how climate, culture and the physical capabilities of players can force coaches to adapt their methods.

And despite everything that has changed, he believes one part of coaching remains as important as ever: getting the best out of people.

In this episode you will learn

• How sports science in professional football has changed since Simon began playing in the 1980s
• What a manager actually wants from sports science and performance staff
• Why more data doesn't necessarily mean better information
• Why Simon pays particular attention to high-speed running
• How physical data can influence selection during congested fixture schedules
• Why training load data needs to be interpreted within the context of the game
• How managers balance sports science recommendations with coaching experience
• What modern recovery looks like compared with previous generations
• How Simon adapted his training methods when coaching in different climates and cultures
• Why man-management and relationships remain fundamental regardless of advances in technology

About Simon Grayson

Simon Grayson has spent more than four decades in professional football as a player, coach and manager.

After beginning his career at Leeds United, he went on to play for clubs including Leicester City, Aston Villa, Blackburn Rovers and Blackpool. His playing career included promotion to the Premier League with Leicester and victory in the 1997 League Cup.

As a manager, Simon has led clubs including Blackpool, Leeds United, Huddersfield Town, Preston North End, Sunderland and Bradford City, with promotion-winning campaigns at several clubs. His career has also taken him overseas, giving him experience of working with players and performance teams in different footballing cultures and environments.

More recently, Simon has worked in international football and advisory roles, while also launching the Simon Grayson Football Academy in Leeds.

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If you’ve ever wondered how a club without the financial muscle of Europe’s giants consistently outperforms bigger teams, beating Nottingham Forest away, winning at Celtic, and challenging at the top of the Danish Superliga, this conversation tells you exactly how they do it.

Niklas is a rare blend of passion, creativity and evidence-based practice. His presentation at a recent Catapult event had the entire room hooked, and this episode delivers the same energy. From dismantling traditional GPS limitations to redefining how football teams train for micro-actions, set pieces, and physical dominance, Niklas pulls back the curtain on the processes driving Midtjylland’s success.

This episode goes deep into the real-world application of sports science, the balance between data and intuition, and why sometimes the most powerful competitive advantage is simply learning to “solve problems without money.”

Things You Will Learn

• Why FC Midtjylland’s entire model is built on “solving problems without money” and how data gives them a competitive edge.
• How Niklas and his team dominate set pieces using Trackman technology and detailed ball-flight analytics.
• Why GPS alone is blind to football’s most important movements, and how inertial data captures the micro-actions that matter.
• How to use accelerometers, gyroscopes and magnetometers to measure real football movement quality.
• The truth about injury “prediction,” why we still don’t know athletes’ limits, and why subjective data is often your most valuable input.
• How to balance analytics with player feelings, coaching intuition, and the “eyeball test.”
• Why communication, not technology, is the biggest challenge when coaching staffs change.
• Practical ways to design training exercises that actually transfer to match actions (including why traditional rondos may be overrated).
• How to create buy-in across departments in fast-moving environments with shifting coaching teams.
• Why the best decisions come from leading with data first, then layering coaching opinions on top.

About Niklas Virtanen
Niklas Virtanen is the Head of Sports Science at FC Midtjylland, one of Europe’s most forward-thinking football clubs and pioneers in data-driven performance.
From Finland’s Jyvaskyla to the top of the Danish Superliga, Niklas has carved out a journey defined by curiosity, relentless learning, and a willingness to challenge traditional methods. Starting his career as a physiotherapist, he transitioned into coaching, performance, and ultimately sports science — where he discovered his passion for practical, applied, football-specific methodology.
At Midtjylland, Niklas plays a central role in integrating data, performance analytics, inertial technology and coaching processes. His approach blends scientific rigour with real-world applicability, always anchoring decisions in the question: “Does this help the players perform?”
He collaborates closely with coaches, mental performance staff, physios, analysts, and leadership teams, shaping a holistic performance culture built around trust, objective data, and constant communication.
Niklas is known across the professional football community for his high energy, creativity, authenticity, and his commitment to pushing the boundaries of what sports science can be. You’ll often find him speaking to — and learning from — industry leaders such as Chris Barnes and Paul Balsom, who he credits with encouraging him to explore unconventional ideas, test them in the real world, and build evidence from the ground up.
He shares many of these insights on LinkedIn, where he’s become a respected voice for modern performance practitioners.

FREE 7d SCIENCE FOR SPORT ACADEMY TRIAL

SIGN UP NOW: https://bit.ly/SFSepisode241

​ Learn Quicker & More Effectively
​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research