Heather has been part of the UNLV athletics staff since 2016, first joining as Assistant Director of Strength and Conditioning before moving into sport science and later being promoted to Assistant Athletics Director for Sports Science in 2024.

In this episode, Heather shares how UNLV has built a sport science model from the ground up, why data should inform rather than dictate decisions, and how practitioners can create real buy-in across coaches, athletes, strength and conditioning, sports medicine, nutrition and psychology.

The conversation explores the realities of working in collegiate sport, from the impact of the transfer portal to the challenge of supporting athletes when timeframes are shorter and rosters are constantly changing. Heather also discusses the importance of female athlete data, the risks of over-relying on wearable technology, and why return-to-play decisions must go beyond timelines and basic fitness markers.

Throughout the episode, Heather brings the conversation back to one core principle: sport science is still about people. Data matters, technology matters, and AI may help practitioners work more efficiently, but the human side of performance remains central to everything.

In this episode you will learn

• How Heather transitioned from collegiate soccer player to strength and conditioning coach, and then into sport science
• Why UNLV built its sport science model around being “human first”
• How to use data as an input rather than treating it as the final answer
• Why coach buy-in is easier when practitioners build trust and show value over time
• The challenges of applying male-dominated performance data to female athletes
• How the transfer portal has changed long-term athlete development in collegiate sport
• Why wearable technology can support performance but also create “analysis paralysis”
• How UNLV approaches return to play using performance outputs, not just timelines
• Why AI can support information gathering and efficiency, but cannot replace human judgement
• The importance of speaking the language of other disciplines in a high-performance team

About Heather Farmer
Heather Farmer is the Assistant Athletics Director, Sports Science at UNLV. She has been with UNLV since 2016, initially working in strength and conditioning before moving into sport science leadership. Her work focuses on integrating data-informed approaches across the high-performance team while keeping the individual athlete at the centre of the process.

Before her career in performance, Heather played soccer at the University of North Alabama, where time spent rehabbing from injury and working in the weight room helped shape her interest in high-performance sport. She later worked across multiple sports as a graduate assistant at Lindenwood University before joining UNLV.

At UNLV, Heather has helped grow sport science into a foundational part of the athletics department, working closely with coaches, athletes and interdisciplinary support staff to create a model that fits the needs of the university, rather than copying what works elsewhere.

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Emily has spent the past decade building and refining a sports science model within a relatively small department, working primarily with men’s and women’s soccer and volleyball. Alongside her role at Marquette, she also contributes to U.S. Soccer in a high-performance capacity.

In this conversation, we explore one of the most pressing challenges in applied sports science: how do you simplify complex data streams so they become actionable for coaches and meaningful for athletes?

From acute:chronic workload ratios and GPS monitoring to return-to-play frameworks and Power BI dashboards, Emily shares how she transformed “expensive toys” into effective performance tools.

She discusses the importance of visualisation, collaboration with data engineers, humility in decision-making, and why the “eyeball test” still matters in a world driven by wearables and AI.

For practitioners working in elite sport, or those building systems within constrained environments, this episode offers practical insight into making sports science more impactful, not just more complex.

In this episode you will learn:

• How to simplify GPS and workload data for real-world application
• Why acute:chronic workload ratios are a framework — not a solution
• How to build effective data visualisations that coaches actually use
• The difference between “expensive toys” and performance tools
• How to structure phased return-to-play models with clear definitions
• Why collaboration with data engineers and academics can transform departments
• How to educate athletes in an era of AI, social media and misinformation
• Why patience and long-term development still matter
• How to adapt sports science systems in the transfer-portal era
• Why relationships remain more important than technology

About Emily Jacobson
Emily Jacobson is the Assistant Director of Sports Performance at Marquette University, where she has worked for the past 10 seasons. A former Marquette women’s soccer student-athlete, she now oversees sports science and performance systems across multiple programmes, with a particular focus on soccer and volleyball.

She has helped develop load monitoring models, return-to-play protocols and data visualisation systems that integrate GPS, velocity-based training, force plates, motion capture and body composition analysis.

In addition to her work at Marquette, Emily serves as a network employee within U.S. Soccer’s high-performance department.

Her approach combines applied performance coaching, collaborative analytics, and a strong emphasis on education and athlete relationships.

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​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

Specifically Bryan will be looking at:

• The difference between speed and momentum
• Why momentum matters
• How to train momentum

About Bryan :

"Bryan started his coaching career at south west Missouri University, while he was an undergrad. He later moved on to work at Arizona State University and the University of Tulsa before spending fifteen years with the University of Missouri as both a coach and a faculty member, before he moved to work in Miami. He is currently at Texas A&M University in a teaching role. During his coaching and teaching career also co-authored of Powerlifting – The complete guide to technique, training and competition published by Human Kinetics"

X and Instagram @jbryanmann

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​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

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