Earlier this year, Steve joined us to tell the story of how creatine first entered the world of elite sport ahead of the Barcelona 1992 Olympic Games. In this follow-up conversation, Richard and Steve look at where creatine goes next.

For decades, creatine has been viewed primarily as a strength, power and high-intensity performance supplement. But Steve believes the next phase of creatine will move far beyond the gym, the track and the changing room.

In this episode, Steve discusses the emerging research around creatine, cognition, fatigue, brain function, sleep deprivation, concussion, ageing, women’s health, shift work and everyday human performance. He also explains why education is now critical, particularly for youth athletes, parents, schools and practitioners who need to understand creatine in the right context.

The conversation also explores the future of creatine as an ingredient technology, with Steve outlining how new forms of creatine could be used in functional foods, gummies, drinks and other products designed for wider health and performance benefits.

This is a conversation about sport, science, innovation and the changing role of creatine in human performance.

In this episode you will learn

• How creatine moved from elite sport into mainstream performance nutrition
• Why Steve believes the biggest future breakthroughs may come outside traditional sports performance
• The potential role of creatine in cognition, fatigue, brain function and sleep deprivation
• Why education is so important when discussing creatine with youth athletes and parents
• How practitioners can better frame creatine use in the right context
• Why Steve believes three grams per day can be enough for many users
• How creatine needs may change across the lifespan
• Why creatine is becoming a major topic in women’s health, ageing and longevity
• The challenges of creating liquid-stable and food-based creatine products
• How ingredient technology could shape the next generation of creatine products

About Steve Jennings

Steve Jennings is one of the most influential figures in the history of sports nutrition.

A former professional racing cyclist, Steve founded Maxim Sports Nutrition in the early 1990s and played a key role in introducing creatine supplementation to elite sport ahead of the Barcelona 1992 Olympic Games.

Over the last three decades, Steve has built, launched and developed nutrition brands across performance sport, active lifestyle and human health. Today, through Jenerise, he is focused on the next chapter of creatine: helping expand its role beyond traditional strength and power performance into cognition, vitality, healthspan and everyday human performance.

Steve brings a rare combination of lived sporting experience, commercial innovation and deep understanding of how science can be translated into practical, real-world use.

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In this week’s episode, host Richard Graves sits down with Daniel Booth, a performance coach who’s worked inside elite teams (Watford FC, Ealing Trailfinders), across Olympic sprint programmes, and independently with top athletes, to unpack one of the hottest debates in high performance:
Should athletes stick strictly to club schedules, or can personal trainers/physios/dietitians add an edge without adding risk?

Drawing on experience from football, rugby, and Olympic sport, Daniel explains why tensions flare (mismatched philosophies, poor communication, asset ownership), what great collaboration looks like in the real world, and how high-performing organisations formalise outside support without losing control.

What you’ll learn

• The real source of conflict between club performance/medical staff and external coaches, and how cross-sport thinking challenges “that’s how we’ve always done it.”
• A practical collaboration model: who shares what, when, and how (weekly data drops, post-match/flight recovery notes, and a single “central coordinator” to integrate inputs).
• Risk vs. reward in load management: why living on the “edge” drives adaptation, and how to avoid double-loading athletes after intense sessions.
• Contracts done right: how some teams formally write approved externals into player agreements and set clear, shared calendars.
• International duty realities: why centralised models in rugby/cricket often outperform football’s fragmented approach, and what football can copy now.
• Case studies that translate: lessons from LeBron/Mancias and Mahomes/Stroop—how season-long regen blocks and role clarity reduce noise and improve availability.
• Social media pitfalls: why chasing a “brand” erodes trust, and how word-of-mouth and discretion still win in elite environments.

About Daniel Booth
Daniel Booth is a performance coach with 10+ years’ experience across elite football (Watford FC), rugby (including Ealing Trailfinders), and Olympic sprint programmes, as well as work with Warner Bros. Discovery. Now operating independently, he partners with clubs and national teams to deliver athlete-centred programming and is formally written into several Premiership rugby player contracts to act as the central performance coordinator, integrating club, country, and external inputs. Daniel’s approach blends cross-sport best practice, honest communication, and low-ego, data-led decision-making focused on availability and longevity.

SIGN UP NOW: https://bit.ly/SFSepisode241

• ​ Learn Quicker & More Effectively
• ​ Optimise Your Athletes' Recovery
• ​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
• ​ Reduce Your Athletes' Injury Ratese
• ​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
• ​ Improve Your Athletes' Performance
• ​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
• ​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research