Emily has spent the past decade building and refining a sports science model within a relatively small department, working primarily with men’s and women’s soccer and volleyball. Alongside her role at Marquette, she also contributes to U.S. Soccer in a high-performance capacity.

In this conversation, we explore one of the most pressing challenges in applied sports science: how do you simplify complex data streams so they become actionable for coaches and meaningful for athletes?

From acute:chronic workload ratios and GPS monitoring to return-to-play frameworks and Power BI dashboards, Emily shares how she transformed “expensive toys” into effective performance tools.

She discusses the importance of visualisation, collaboration with data engineers, humility in decision-making, and why the “eyeball test” still matters in a world driven by wearables and AI.

For practitioners working in elite sport, or those building systems within constrained environments, this episode offers practical insight into making sports science more impactful, not just more complex.

In this episode you will learn:

• How to simplify GPS and workload data for real-world application
• Why acute:chronic workload ratios are a framework — not a solution
• How to build effective data visualisations that coaches actually use
• The difference between “expensive toys” and performance tools
• How to structure phased return-to-play models with clear definitions
• Why collaboration with data engineers and academics can transform departments
• How to educate athletes in an era of AI, social media and misinformation
• Why patience and long-term development still matter
• How to adapt sports science systems in the transfer-portal era
• Why relationships remain more important than technology

About Emily Jacobson
Emily Jacobson is the Assistant Director of Sports Performance at Marquette University, where she has worked for the past 10 seasons. A former Marquette women’s soccer student-athlete, she now oversees sports science and performance systems across multiple programmes, with a particular focus on soccer and volleyball.

She has helped develop load monitoring models, return-to-play protocols and data visualisation systems that integrate GPS, velocity-based training, force plates, motion capture and body composition analysis.

In addition to her work at Marquette, Emily serves as a network employee within U.S. Soccer’s high-performance department.

Her approach combines applied performance coaching, collaborative analytics, and a strong emphasis on education and athlete relationships.

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Stan’s journey spans the Brisbane Broncos in the NRL, Queensland Rugby Sevens, and now five seasons embedded within the Bulldogs’ high-performance programme, including a PhD focused on contextualising tracking data beyond simple load metrics.

This episode moves beyond “distance covered” and “top speed” to examine how sports science actually influences coaching decisions, athlete development, injury management, and tactical execution. From peak demand analysis and real-world decision-making under fatigue, to AI readiness and workflow efficiency, this is a grounded, practitioner-led conversation about where elite sport is really heading.

In this episode you will learn:

• Why contextualising tracking data matters more than collecting more of it
• How to compare peak training demands to peak match demands
• The role of vision and video in translating data for coaches and players
• How to build buy-in when athletes aren’t “numbers learners”
• The balance between availability and performance in weekly competition cycles
• How interdisciplinary decision-making works inside an AFL club
• Why isolated fatigue “flags” can be misleading
• How gym-based physical development can be directly tied to on-field outcomes
• The importance of soft skills in high-performance environments
• Where AI realistically fits (and doesn’t fit) in elite sports science

About Stan Parker
Stan Parker is a Sports Scientist with the Western Bulldogs in the AFL. He has previously worked with the Brisbane Broncos and Queensland Rugby Sevens, building experience across multiple elite sporting codes in Australia.

Stan is also completing a PhD focused on the contextualisation of tracking data in team sports, exploring how movement patterns and peak demands can better explain performance impact rather than serving purely as load monitoring tools.

He is particularly interested in bridging the gap between data analytics, coaching vision, and real-world performance application.

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​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

Richard Graves is joined by Brendan Fahrner, formerly Head of Sports Science at the South Sydney Rabbitohs, and previously a long-serving performance staff member at Richmond Football Club during one of the most successful periods in AFL history.

Across a career spanning AFL and NRL, Brendan has worked inside premiership-winning programs, navigated the evolution of GPS and performance analytics, and seen firsthand how elite sport has shifted from data accumulation to data translation.

In this conversation, he strips back the noise around technology and shares why soft skills, trust, and clarity of message ultimately drive performance outcomes. From simplifying GPS dashboards to building credibility with senior coaches, Brendan offers a grounded, practical perspective on what actually moves the needle in team sport.

He also speaks candidly about practitioner burnout, self-worth, and why sustainability in high performance careers is just as important as physical robustness in athletes.

This episode will resonate with sports scientists, S&C coaches, performance managers and aspiring practitioners looking to build impact in elite environments.

In this episode you will learn

• Why high performance is more about relationships than periodisation
• How to build trust quickly when entering a new club environment
• The importance of simplifying data for coaches and athletes
• How to align performance metrics with a coach’s game model
• Why most GPS reports contain too much irrelevant data
• How to identify the few variables that truly influence coach perception
• Practical strategies for athlete-centric monitoring in squad settings
• The crossover principles between AFL and NRL performance environments
• How to translate analytics into language players understand
• Why self-care and professional boundaries matter in elite sport
• The importance of valuing yourself as a practitioner

About Brendan Fahrner
Brendan Fahrner is a high performance practitioner with extensive experience in elite Australian sport.
He began his career in the early adoption phase of GPS in the AFL, working with Richmond and later Geelong during a period of sustained premiership success. He spent the majority of his career at Richmond Football Club, contributing to three premiership titles and multiple finals campaigns.
Most recently, Brendan worked in the NRL with the South Sydney Rabbitohs, applying performance principles across codes and leading athlete monitoring and sports science integration within rugby league.
He has developed a strong reputation for simplifying complex performance data, building trust with athletes and coaches, and creating athlete-centred systems in high-pressure team environments.

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Jacob shares the journey from an MIT startup to being trusted by pro teams, collegiate programs, and the military, and how the recent Catapult acquisition of Perch is creating a seamless ecosystem that connects weight-room data with on-field performance metrics.

What you’ll learn in this episode

• How camera-based velocity-based training (VBT) is revolutionising athlete monitoring.

• Why closing the feedback loop in the weight room is a game-changer for S&C coaches and sports scientists.

• Real-world insights: how LSU Football leveraged Perch to fuel a national championship season.

• What the Catapult–Perch integration means for the future of athlete data and performance analytics.

• The challenges and lessons of building a hardware-software platform for elite sport.

About Jacob Rothman
Jacob Rothman co-founded Perch at MIT after a back injury inspired him to find a safer, smarter way for athletes to train. Since 2017, Perch has become a trusted solution for pro teams, collegiate programs, and elite training facilities, capturing over 500 million reps in the weight room. In June 2025, Catapult acquired Perch to bring non-invasive, AI-powered strength analytics into its global athlete performance ecosystem. Today, Jacob leads Strength at Catapult, driving innovation in integrated performance and health solutions.

SIGN UP NOW: https://bit.ly/SFSepisode241

• ​ Learn Quicker & More Effectively
• ​ Optimise Your Athletes' Recovery
• ​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
• ​ Reduce Your Athletes' Injury Ratese
• ​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
• ​ Improve Your Athletes' Performance
• ​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
• ​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research