Earlier this year, Steve joined us to tell the story of how creatine first entered the world of elite sport ahead of the Barcelona 1992 Olympic Games. In this follow-up conversation, Richard and Steve look at where creatine goes next.

For decades, creatine has been viewed primarily as a strength, power and high-intensity performance supplement. But Steve believes the next phase of creatine will move far beyond the gym, the track and the changing room.

In this episode, Steve discusses the emerging research around creatine, cognition, fatigue, brain function, sleep deprivation, concussion, ageing, women’s health, shift work and everyday human performance. He also explains why education is now critical, particularly for youth athletes, parents, schools and practitioners who need to understand creatine in the right context.

The conversation also explores the future of creatine as an ingredient technology, with Steve outlining how new forms of creatine could be used in functional foods, gummies, drinks and other products designed for wider health and performance benefits.

This is a conversation about sport, science, innovation and the changing role of creatine in human performance.

In this episode you will learn

• How creatine moved from elite sport into mainstream performance nutrition
• Why Steve believes the biggest future breakthroughs may come outside traditional sports performance
• The potential role of creatine in cognition, fatigue, brain function and sleep deprivation
• Why education is so important when discussing creatine with youth athletes and parents
• How practitioners can better frame creatine use in the right context
• Why Steve believes three grams per day can be enough for many users
• How creatine needs may change across the lifespan
• Why creatine is becoming a major topic in women’s health, ageing and longevity
• The challenges of creating liquid-stable and food-based creatine products
• How ingredient technology could shape the next generation of creatine products

About Steve Jennings

Steve Jennings is one of the most influential figures in the history of sports nutrition.

A former professional racing cyclist, Steve founded Maxim Sports Nutrition in the early 1990s and played a key role in introducing creatine supplementation to elite sport ahead of the Barcelona 1992 Olympic Games.

Over the last three decades, Steve has built, launched and developed nutrition brands across performance sport, active lifestyle and human health. Today, through Jenerise, he is focused on the next chapter of creatine: helping expand its role beyond traditional strength and power performance into cognition, vitality, healthspan and everyday human performance.

Steve brings a rare combination of lived sporting experience, commercial innovation and deep understanding of how science can be translated into practical, real-world use.

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