Dr Mackenzie Herzog, VP of Player Health & Safety and Strategic Innovation at the NFL

Julie Souza, Global Head of Sports at Amazon Web Services (AWS)

Together, they explore the groundbreaking NFL Digital Athlete, a data-driven platform reshaping how the league prevents injuries, enhances performance, and safeguards the long-term health of its players.

This episode offers a rare look behind the scenes at how one of the world’s biggest sports organisations is using advanced analytics, computer vision, and machine learning to transform player welfare.

In this episode, you’ll learn:

• How the NFL Digital Athlete creates a 360° view of every player by combining wearable, video, and performance data

• The role of AWS in processing 500 million+ data points per week to power injury prevention and performance insights

• How data modelling led to rule changes like the dynamic kickoff and banning hip-drop tackles to reduce injuries

• How computer vision is used to track player pose and limb position to identify mechanisms of injury

• How concussion risk has dropped thanks to position-specific helmets and guardian caps

• Why player and coach buy-in has been crucial for the success of data-driven safety initiatives

• How the Digital Athlete model is now influencing college football, global sport, and even other industries

About Dr Mackenzie Herzog
Dr Mackenzie Herzog is the Vice President of Player Health & Safety and Strategic Innovation at the NFL. She leads the league’s efforts to reduce injuries, improve player health outcomes, and integrate cutting-edge technology and analytics into performance and safety strategies. Mackenzie has overseen the creation and implementation of the NFL Digital Athlete, spearheading collaborations with partners such as AWS to harness data for player health and safety advancements across the league.

About Julie Souza
Julie Souza is the Global Head of Sports at Amazon Web Services (AWS), where she partners with leading sports organisations to leverage cloud technology, machine learning, and data analytics to transform athlete performance, fan engagement, and operational efficiency. Julie has played a pivotal role in AWS’s collaboration with the NFL, powering the Digital Athlete platform and pioneering innovations like next-gen stats, optical tracking, and large-scale injury risk modelling.

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• ​ Optimise Your Athletes' Recovery
• ​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
• ​ Reduce Your Athletes' Injury Ratese
• ​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
• ​ Improve Your Athletes' Performance
• ​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
• ​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

Jacques shares his journey from electronics to sports technology, revealing the years of research and development that culminated in the creation of Vector 8. Discover how this innovative system enhances real-time data collection, enabling coaches and athletes to make informed decisions on the fly. With its user-friendly design and powerful capabilities, Vector 8 promises to streamline workflows and improve efficiency for elite teams.

We discuss the unique features that set Vector 8 apart from previous technologies, including its ability to handle up to 120 athletes simultaneously and its advanced AI integration for deeper insights.

Whether you're a coach, athlete, or sports enthusiast, this episode will provide you with a comprehensive understanding of how Vector 8 is poised to redefine the future of sports performance.
Don't miss this opportunity to learn about the technology that is not just changing the game but revolutionising how we understand and enhance athletic performance. Tune in to find out why Vector 8 is the must-have tool for elite teams around the world!

About Jacques Groenewald
Jacques Groenewald is the Vice President of Engineering at Catapult, where he plays a pivotal role in the development of cutting-edge sports technology. With nearly two decades of experience in product development, Jacques has a rich background that spans electronics, big data, and sports technology. His journey began with a passion for electronics, leading him to work in various sectors, including semiconductors and industrial applications. Jacques's expertise in product management and engineering has been instrumental in the creation of Catapult's game changing Vector 8 system, which is set to redefine athlete monitoring and performance optimisation. His commitment to enhancing the user experience and simplifying complex data processes reflects his belief that technology should empower athletes and coaches alike. Jacques's innovative mindset and dedication to pushing the boundaries of sports science make him a key figure in the evolution of athlete performance technology.

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​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

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But the real story goes beyond the helmets. How does a thin proprietary film inside each helmet capture and translate impact data? What insights can coaches extract from nearly a million recorded impacts across 13,000 secondary school athletes? And most intriguingly - could this massive data collection effort fundamentally change how we approach technique development and injury prevention in contact sports?

Join us as we dissect the technology with Riddell's Brian Kopp and explore the programme's implementation with the Broncos Foundation's Allie Engelken. We'll examine:
The science behind impact sensing technology
How real-time analytics are revolutionising coaching methodology
The potential implications for evidence-based practice in youth sports
Whether you're a sports scientist, strength coach, or performance specialist, this episode offers unprecedented insights into the future of data-driven player development.
This isn't just about American football - it's about understanding how technology can bridge the gap between elite and grassroots sports science.

About Allie Engelken
As Executive Director of the Denver Broncos Foundation, Allie Engelken is driving transformative change in youth sports across Colorado. With extensive experience in community development and sports philanthropy, she leads strategic initiatives that bridge the gap between professional and grassroots sports. Under her leadership, the Foundation has launched unprecedented programs, including the largest statewide smart helmet initiative in American football history. Her work focuses on removing barriers to participation while elevating safety standards in youth sports through innovative partnerships and technology adoption.

About Brian Kopp
A pioneering figure in sports technology and analytics, Brian Kopp serves as Senior Vice President at Riddell, where he leads the development and implementation of their groundbreaking smart helmet technology. With over two decades of experience in sports innovation, Brian previously held executive positions at STATS LLC and SportRadar, where he transformed how data is used in professional sports. His expertise spans across player tracking, performance analytics, and safety technology development, making him one of the industry's leading voices in sports science and equipment innovation.

Discover the cutting-edge recovery techniques used by elite athletes, the psychological challenges of competing at the highest level, and what it really takes to survive in the world's most demanding league. Jared opens up about the emotional toll of last-minute defeats, the intense concentration required for 90+ minutes of Premier League football, and how modern players must maximise every aspect of their preparation to succeed.

Whether you're a sports professional, aspiring athlete, or passionate fan, this episode offers unprecedented access to the evolution of football performance and the fine margins that separate success from failure at the elite level. Join us for a masterclass in modern football performance from someone who helped orchestrate one of the sport's greatest underdog stories.

About Jared Roberts-Smith
About Jared Roberts-Smith: A pioneering figure in football performance, Jared Roberts-Smith brings 14 years of elite experience in professional football, most recently serving as Head of Performance at Luton Town FC during their historic rise from League Two to the Premier League. His career includes influential roles at Charlton Athletic, Stoke City, and Melbourne Victory, where he has been instrumental in revolutionising performance infrastructure and methodology. As a leader in sports science implementation, Jared has overseen the development of state-of-the-art performance centres, pioneered recovery protocols, and helped transform how clubs approach player optimisation. His unique perspective spans multiple levels of professional football, from League Two to the Premier League, making him one of the most insightful voices in modern football performance.

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​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

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Key discussion points include:

• How advanced analytics are transforming rugby from traditional 'brute force' approaches to data-driven decision making
• The crucial role of contextualising performance data for meaningful insights
• Latest innovations in player safety technology, including smart mouthguards for concussion detection
• Unique considerations in women's rugby performance monitoring and injury prevention
• The future of sports technology in broadcasting and fan engagement

Whether you're a sports scientist, coach, or performance analyst, this episode offers valuable insights into how technology is shaping the future of rugby at all levels. May shares candid perspectives from both sides of the fence - as a former player and now a technology leader - making this a must-listen for anyone interested in the intersection of sports science and professional rugby.

About Tom May
A former international rugby player with an illustrious playing career spanning nearly two decades, Tom May brings unique insights from both sides of the professional rugby world. After making his debut in 1999 and playing at the highest levels of the sport, Tom has successfully transitioned into the sports technology sector. Now serving as Head of Global Rugby at Catapult Sports, he combines his extensive playing experience with a passion for advancing rugby through technology and analytics. His dual perspective as both a former player and technology leader makes him uniquely qualified to bridge the gap between traditional rugby culture and its data-driven future.

FREE 7d SCIENCE FOR SPORT ACADEMY TRIAL

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​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

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• The biggest mistakes teams make when trying to replicate success
• Why recovery isn't a one-size-fits-all approach – and how to get it right
• How wearable tech is changing the game (for better or worse!)
• What elite coaches like Stuart Lancaster do differently

If you're serious about maximising performance, this episode is packed with practical insights you can apply straight away. Whether you're an athlete, coach, or sports science enthusiast – you don't want to miss this one!

** About Dr Peter Tierney**
Dr Peter Tierney is a highly experienced sports scientist and performance coach with over a decade of experience working across multiple sports, including rugby, football, and athletics. He has held key roles with Leinster Rugby, contributing to their Heineken Cup success, and has worked in industry innovation, focusing on performance apparel. Dr Tierney specialises in athlete recovery, data-driven performance strategies, and applying cutting-edge sports science to optimise results. He actively shares insights on social media and contributes to advancing the field through research and applied practice.

FREE 7d SCIENCE FOR SPORT ACADEMY TRIAL

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​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

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Join host Richard Graves as he dives into the vision behind Science for Sport, its impact on athletes and coaches, and the exciting future of sports science education. Whether you’re a sports enthusiast, a coach, or simply curious about the journey of turning an idea into a global phenomenon, this is an episode you don’t want to miss!

** About Owen Walker**
Owen Walker is the founder of Science for Sport, a platform revolutionizing sports science education worldwide. Starting as an aspiring footballer, Owen’s passion for understanding performance and recovery led him to a career in sports science, including roles at Cardiff City FC and beyond. With a mission to make evidence-based knowledge accessible to all, Owen has turned Science for Sport into a trusted resource for professionals, students, and coaches globally. His journey is a testament to resilience, vision, and the power of education.

FREE 7d SCIENCE FOR SPORT ACADEMY TRIAL

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​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

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Discover how today’s athletes are transforming their careers with personalised performance teams, the impact of cutting-edge technologies like AI on injury prevention, and the challenges practitioners face in adapting to the ever-increasing demands of elite sport.

Whether you're a sports scientist, strength and conditioning coach, or simply a fan fascinated by what happens behind the scenes, this episode offers unparalleled access to the world of elite athlete management and cutting-edge sports science. Don’t miss this conversation filled with practical insights, personal anecdotes, and a look at where the future of sports science is headed.

** About Dave Hancock**
Dave Hancock is a distinguished Performance Director, Chartered Physiotherapist, and Strength Coach with nearly 30 years of experience across professional sports in both Europe and the USA. His career includes pivotal roles such as Head Physiotherapist at Leeds United FC and Chelsea FC, where he contributed to Premier League and FA Cup successes. Notably, Dave became the first British Performance Director in the NBA, serving with the New York Knicks. He has also been part of the English National Team's medical staff during the 2010 World Cup and the 2012 European Championships. Currently, Dave is the CEO of Apollo V2, a sports software company that aids teams and athletes in performance enhancement and injury prevention.

FREE 7d SCIENCE FOR SPORT ACADEMY TRIAL

SIGN UP NOW: https://bit.ly/SFSepisode241

​ Learn Quicker & More Effectively
​ Optimise Your Athletes' Recovery
​ Position Yourself As An Expert To Your Athletes And Naturally Improve Buy-In
​ Reduce Your Athletes' Injury Ratese
​ Save 100's Of Dollars A Year That Would Otherwise Be Spent On Books, Courses And More
​ Improve Your Athletes' Performance
​ Advance Forward In Your Career, Allowing You To Earn More Money And Work With Elite-Level Athletes
​ Save Yourself The Stress & Worry Of Constantly Trying To Stay Up-To-Date With Sports Science Research

🔔 Subscribe to the podcast on your favourite platform

• Apple Podcasts
• Google Podcasts
• Spotify
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