Jacob shares the journey from an MIT startup to being trusted by pro teams, collegiate programs, and the military, and how the recent Catapult acquisition of Perch is creating a seamless ecosystem that connects weight-room data with on-field performance metrics.

What you’ll learn in this episode

• How camera-based velocity-based training (VBT) is revolutionising athlete monitoring.

• Why closing the feedback loop in the weight room is a game-changer for S&C coaches and sports scientists.

• Real-world insights: how LSU Football leveraged Perch to fuel a national championship season.

• What the Catapult–Perch integration means for the future of athlete data and performance analytics.

• The challenges and lessons of building a hardware-software platform for elite sport.

About Jacob Rothman
Jacob Rothman co-founded Perch at MIT after a back injury inspired him to find a safer, smarter way for athletes to train. Since 2017, Perch has become a trusted solution for pro teams, collegiate programs, and elite training facilities, capturing over 500 million reps in the weight room. In June 2025, Catapult acquired Perch to bring non-invasive, AI-powered strength analytics into its global athlete performance ecosystem. Today, Jacob leads Strength at Catapult, driving innovation in integrated performance and health solutions.

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