Heather has been part of the UNLV athletics staff since 2016, first joining as Assistant Director of Strength and Conditioning before moving into sport science and later being promoted to Assistant Athletics Director for Sports Science in 2024.

In this episode, Heather shares how UNLV has built a sport science model from the ground up, why data should inform rather than dictate decisions, and how practitioners can create real buy-in across coaches, athletes, strength and conditioning, sports medicine, nutrition and psychology.

The conversation explores the realities of working in collegiate sport, from the impact of the transfer portal to the challenge of supporting athletes when timeframes are shorter and rosters are constantly changing. Heather also discusses the importance of female athlete data, the risks of over-relying on wearable technology, and why return-to-play decisions must go beyond timelines and basic fitness markers.

Throughout the episode, Heather brings the conversation back to one core principle: sport science is still about people. Data matters, technology matters, and AI may help practitioners work more efficiently, but the human side of performance remains central to everything.

In this episode you will learn

• How Heather transitioned from collegiate soccer player to strength and conditioning coach, and then into sport science
• Why UNLV built its sport science model around being “human first”
• How to use data as an input rather than treating it as the final answer
• Why coach buy-in is easier when practitioners build trust and show value over time
• The challenges of applying male-dominated performance data to female athletes
• How the transfer portal has changed long-term athlete development in collegiate sport
• Why wearable technology can support performance but also create “analysis paralysis”
• How UNLV approaches return to play using performance outputs, not just timelines
• Why AI can support information gathering and efficiency, but cannot replace human judgement
• The importance of speaking the language of other disciplines in a high-performance team

About Heather Farmer
Heather Farmer is the Assistant Athletics Director, Sports Science at UNLV. She has been with UNLV since 2016, initially working in strength and conditioning before moving into sport science leadership. Her work focuses on integrating data-informed approaches across the high-performance team while keeping the individual athlete at the centre of the process.

Before her career in performance, Heather played soccer at the University of North Alabama, where time spent rehabbing from injury and working in the weight room helped shape her interest in high-performance sport. She later worked across multiple sports as a graduate assistant at Lindenwood University before joining UNLV.

At UNLV, Heather has helped grow sport science into a foundational part of the athletics department, working closely with coaches, athletes and interdisciplinary support staff to create a model that fits the needs of the university, rather than copying what works elsewhere.

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